| Role | Employer Branding Intern |
|---|---|
| Period | Dec 2020 – May 2021 |
| Location | Beijing, China |
Tell employee stories
I reported seven employee brand stories through observation and interviews. They averaged more than 3,000 WeChat reads, 150% above previous content; the top article received more than 120,000 Toutiao reads.
Make employee life visible
I initiated a data visualization project, designed a survey, and collected 300 self-reported employee records for an infographic report. I also produced two videos and 12 posters for distribution across WeChat, Weibo, Toutiao, and Zhihu.
